While Pinterest doesn’t have the largest user base, its users are very loyal, as more than half of Pinterest users visit daily. Mark Schaefer, author of the Businesses Grow blog shares, “70% of the site’s users are women and 64% of the site’s fans are under the age of 34. In fact, Pinterest is the third-most widely-used social network for women 18-44 (behind Facebook and Twitter).”
While I am not a current Pinterest user, I know I will be in the future. A friend of mine recently posted on Facebook, “I just gave in to Pinterest. I might have to quit my job so I can have time for all the projects I want to do! This could be very bad.” In response, another Facebooker said, “I looked once, know I would go CRAZY waiting to do it all, so have not gone back for the sake of my sanity!! :)”
Pinterest is meeting the consumers’ needs daily, and wise marketers are getting in the mix to help fulfill those desires for arts & crafts, fashion, interior design, photography, creativity, and even recipes. Pinterest’s “Pins” are having such an effect on consumers that 27% of users have purchased a product after seeing someone else pin that product. In a way, Pinterest is a sharing of ideas and referrals of products, allowing users to organize ideas and encourage creativity.
Do you use Pinterest? If so, why did you decide to join? How often do you visit the site? Do the pins that you see there effect your purchase decisions or how you spend your time? I appreciate your thoughts on the subject.