Hmm, That’s Pinteresting!

While Pinterest doesn’t have the largest user base, its users are very loyal, as more than half of Pinterest users visit daily. Mark Schaefer, author of the Businesses Grow blog shares, “70% of the site’s users are women and 64% of the site’s fans are under the age of 34. In fact, Pinterest is the third-most widely-used social network for women 18-44 (behind Facebook and Twitter).”

While I am not a current Pinterest user, I know I will be in the future. A friend of mine recently posted on Facebook, “I just gave in to Pinterest. I might have to quit my job so I can have time for all the projects I want to do! This could be very bad.” In response, another Facebooker said, “I looked once, know I would go CRAZY waiting to do it all, so have not gone back for the sake of my sanity!! :)”

Pinterest is meeting the consumers’ needs daily, and wise marketers are getting in the mix to help fulfill those desires for arts & crafts, fashion, interior design, photography, creativity, and even recipes. Pinterest’s “Pins” are having such an effect on consumers that 27% of users have purchased a product after seeing someone else pin that product. In a way, Pinterest is a sharing of ideas and referrals of products, allowing users to organize ideas and encourage creativity.

Do you use Pinterest? If so, why did you decide to join? How often do you visit the site? Do the pins that you see there effect your purchase decisions or how you spend your time? I appreciate your thoughts on the subject.

4 thoughts on “Hmm, That’s Pinteresting!

  1. I am a HUGE Pinterest fan. I joined after my best friend hounded me relentlessly to sign up and “follow” her. I quickly became addicted, so much so, that now I Pin in bed and whenever the phone is in my hand, my BF asks what I’m Pinning. Ha! I visit the site daily and as a visual person, it has lead me to many purchases. I actually have a pin board for saving cool products and when it came time to start shopping for Christmas presents, that board was my first stop! To me, Pinterest is aspirational. It gives me a fun place to pin all of things I want to do in life (whether its how to dress, bake, cook, look, own, visit, or be–Pinterest has it). I find that I even enjoy interacting with certain brands on Pinterest–the ones that offer more than just product shots–and make it valuable and worthwhile to follow. Thanks for a great post!

  2. Mandy,
    I do use pintrest. Pintrest has affected my purchases. There are many project ideas I have got from pintrest. I am a person who enjoys crafts. Your facts about Pintrest were interesting. Thank you for your post.

  3. I enjoy Pinterest and use it pretty often. Though, I do not get on every day I do use it weekly as a stress reliever. I love to find new crafts for crochetting, new recipes, Christmas gifts or other gifts. I am a college age person and I know that a very common board for my age group is the “Wedding” boards. Almost every girl I follow has a board for their dream wedding. I have noticed that there are more males on Pinterest. Overall, It is fun to share ideas and it has become a common conversation piece for me and some of my friends.

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